Nick Doyle's 'Outmarket the
Competition'
Nick Doyle’s Outmarket the Competition details advanced tactics that can help break sales plateaus and beat the competition.
Sooner or later, every business finds itself in a sales plateau—or runs into significant competition. Even after tapping into mainstream channels and executing the best practices, company leaders cannot increase sales and find that their channels and budgets are maxed out. To meet today’s challenges, chief executives and senior marketers need to recalculate budget parameters, rethink their strategies, and revolutionize their internal systems.
In his book, Nick offers what he calls the “Five-Tactic Marketing Framework,” a methodology that unifies brand and performance marketing, the lifetime value framework, integrated campaigns, AI technologies, and in-depth customer knowledge. Doyle demonstrates that while these tools are effective when deployed in isolation, they have outsized effects on profitability when used simultaneously.
Release date: February 2025
Readers will learn to:
FORMULATE BRAND AND PERFORMANCE MARKETING STRATEGY
that uses deep data analytics to boost campaign performance and profitability
CREATE A LIFETIME VALUE (LTV) FRAMEWORK
that empowers marketers to reverse engineer spending allowables based on CLV
RECALCULATE MARKETING BUDGETS
to reflect the realities of CLV
CREATE DEEP CUSTOMER UNDERSTANDING
in an effort to develop messaging and calls-to-action that will resonate with target customers
DETERMINE AND PRIORITIZE CHANNELS
to maximize results and "fish where the fish are”
INTEGRATE YOUR CAMPAIGNS
to synchronize and deploy multi-channel messaging
UTILIZE AI AND MACHINE LEARNING TOOLS
to enhance efficiency, performance, and insights
BEAT THE COMPETITION AND GROW MARKET SHARE!Take a look at the:
- Table of Contents
- Introduction
- Glossary
- Chapter 1
For Free!
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