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Nick Doyle's 'Outmarket the
Competition'

gold star amazon best seller
outmarket the competition book cover

Nick Doyle’s Outmarket the Competition details advanced tactics that can help break sales plateaus and beat the competition. 

Sooner or later, every business finds itself in a sales plateau—or runs into significant competition. Even after tapping into mainstream channels and executing the best practices, company leaders cannot increase sales and find that their channels and budgets are maxed out. To meet today’s challenges, chief executives and senior marketers need to recalculate budget parameters, rethink their strategies, and revolutionize their internal systems.

In his book, Nick offers what he calls the “Five-Tactic Marketing Framework,” a methodology that unifies brand and performance marketing, the lifetime value framework, integrated campaigns, AI technologies, and in-depth customer knowledge. Doyle demonstrates that while these tools are effective when deployed in isolation, they have outsized effects on profitability when used simultaneously.

Best Seller in multiple amazon logo categories

Hardcover

  • #1 New Release in Advertising 
  • #1 New Release in Market Research Business 
  • #1 In Strategy & Competition 
  • #3 in Market Research Business
  • #4 in Direct Marketing

Kindle

  • #1 New Release in Marketing for Small Businesses
  • #3 Small Businesses
  • #6 In Direct Marketing 
  • #6 Web Marketing

Readers will learn to:

FORMULATE BRAND AND PERFORMANCE MARKETING STRATEGY

that uses deep data analytics to boost campaign performance and profitability

CREATE A LIFETIME VALUE (LTV) FRAMEWORK

that empowers marketers to reverse engineer spending allowables based on CLV

RECALCULATE MARKETING BUDGETS

to reflect the realities of CLV

CREATE DEEP CUSTOMER UNDERSTANDING

in an effort to develop messaging and calls-to-action that will resonate with target customers

DETERMINE AND PRIORITIZE CHANNELS

to maximize results and "fish where the fish are”

INTEGRATE YOUR CAMPAIGNS

to synchronize and deploy multi-channel messaging

UTILIZE AI AND MACHINE LEARNING TOOLS

to enhance efficiency, performance, and insights

BEAT THE COMPETITION AND GROW MARKET SHARE!
WHEN COMBINED THESE TACTICS CAN MARK A WATERSHED MOMENT IN GROWTH — ONE OF EXPANDED REACH, OPTIMIZED SPENDING, AND MAXIMIZED PROFITS

Reader's Favorite

"Outmarket the Competition is a must-read for marketers, blending innovative AI practices with core strategies like brand and performance marketing, multi-channel approaches, and actionable tactics—all presented with clarity and authority."

Book Life

"Nick Doyle’s Outmarket the Competition delivers a comprehensive and innovative marketing framework, combining brand and performance strategies, customer insights, AI integration, and practical tools to help businesses overcome plateaus and achieve long-term growth."

Kirkus Reviews

"Investor and entrepreneur Doyle offers both an overview of the world of sales and marketing and a series of in-depthstrategies for mastering that world. Marketing wonks will find much of value here."

Forward Reviews

"Taking a rational, scientific approach to marketing campaigns, Outmarket the Competition is an exhaustive and informative business guide."

Take a look at the:

  • Table of Contents
  • Introduction
  • Glossary
  • Chapter 1

For Free!

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