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About Nick Doyle

nick doyle profile sitting and smiling

An Authority in Performance
Marketing and Ecommerce

Nick Doyle has spent his career building lean, profitable teams. He is currently an acquisition partner and Area President for Arthur J. Gallagher (NYSE: AJG), a Fortune 300 company and one of the largest insurance brokers worldwide. Prior to the acquisition, Nick was owner and CEO of Direct To Policy Holder, an e-commerce technology and marketing firm that managed growth campaigns for more than 20 discrete brands.

He began his career at IBM Global Services in Hong Kong, where he consulted on web analytics and e-commerce for global brands like Ralph Lauren and Cathay Pacific. That work led him to Direct to Policy Holder, an e-commerce technology and marketing firm with more than twenty discrete brands, where he served as Managing Director of Marketing and E-commerce, then COO, before assuming the CEO role.

Throughout his career, Nick has profitably acquired over a million unique customers. Doyle has studied AI and machine learning at GoogleMaven, and in Singularity University’s executive program. He is a member of the Young Presidents Organization (YPO), as well as various angel investing groups.

Nick is the author of the Outmarket the Competition, which outlines advanced marketing strategies to create profitable results. Topics covered include brand and performance marketing, the use of lifetime value frameworks to determine marketing budgets, multi-channel integration and AI-enablement with a focus on cost-savings and efficiency.

When not thinking about e-commerce, he enjoys spending time with his wife, Kristin, and young son, Theodore.

Professional Background

Gallagher, a Fortune 300 company and one of the largest insurance brokers worldwide, acquired The Doyle Group (dba Direct To PolicyHolder) in 2019 based on its performance in consistently delivering profitable top line premium growth. Nick Doyle leads the continued growth of The Doyle Group's business lines as well as expansion efforts into new business classes.

Read The Acquisition Announcement Here

The Doyle Group (TDG) was an eCommerce Technology and Marketing firm focused on the alternative medicine space. The company consisted of two major business lines: Financial Services and Media, both focused on providing the highest quality content and customer experience to our various customer bases. As CEO, Nick Doyle strategically planned for accelerated business and margin growth and led the company to its successful acquisition by Arthur J. Gallagher.

As a Hong Kong based IBM Consulting Associate, Nick Doyle participated in a world-class program designed to develop top consultants into tomorrow’s leaders. He was selected as one of 25 candidates to join the IBM Global Business Services Hong Kong’s Consulting by Degrees class, where he performed a wide range of consulting, including website optimization, attribution modeling, marketing, web analytics and eCommerce implementation.

POLAR (Operating Model)

From his experience as a leader and advisor across industry verticals, Nick has developed a unique operating model to maximize growth and profitability. POLAR combines the following:

Performance Marketing

Outsourced Solutions

Lean Internal Team

AI-Enabled

Responsible Growth

Affiliations and Angel Groups

Private Investor, JaxAngels

Board Member, Foundation for Chiropractic Progress

Advisory Council Member, University of North Florida Marketing Department

Member, Young Presidents Organization (YPO)

Member, Keiretsu Forum Angel Investor Network

Member, Post-Exit-Founders Group

Volunteer, Hire Heros

Volunteer, Special Operators Transition Foundation